Visibility to Value

Businesses gather customer data from various sources but are unsure how to use it most effectively. For example, massive amounts of data are generated and stored online whenever a customer swipes a credit card or purchases an item. Within this data lie important patterns that, if understood correctly, can derive valuable insights for businesses. Having a lot of data means big opportunities across different industries. However, without visibility and connected systems, data cannot be put to good use. The numbers speak for themselves:

  • Only 24% of respondents have visibility into 75-100% of their total shipments, and 45% have visibility into less than 50% of their total shipments.
  • 89% of respondents cite that digital transformation of their supply chain and logistics operations is a priority for 2024 – and 75% believe that real-time visibility is a key priority within their broader digital transformation efforts.
  • 77% of respondents believe that real-time visibility is a “must-have,” identical to data from the 2023 survey.


  • 53% of respondents now utilize Internet of Things (IoT) devices for real-time shipment tracking, up from 23% in 2023.

The key to success is moving from data to insights, action, and value. Achieving this requires organizations to create a platform that connects data from disparate platforms to obtain a granular flow of information and orders. Then, they can use intelligent cloud-driven programs to analyze this data and predict what might happen next. Data-driven insights, especially when obtained in real time, can make the difference between business growth and stagnation.

Supply chain visibility goes beyond monitoring status, times, delays, and confirmations.

Dive into our whitepaper to learn how supply chain visibility influences supply chain performance and how visibility, as a solution, helps organizations achieve a comprehensive and transparent view of their operations.

Don’t let your valuable data go to waste. Take the first step towards maximizing your supply chain efficiency.

Download our whitepaper to uncover actionable strategies for converting visibility into real value in your supply chain.